Client:
Beverage Company launching a new energy drink variant.
- Challenge:
- The client aimed to optimize the launch strategy for their new energy drink by understanding customer preferences and predicting demand accurately.
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- Solution:
- The beverage company used CODA IQ to analyze EPOS data, including competitor sell-out data, to identify trends in energy drink sales and consumption patterns. They also performed sentiment analysis on social media data to gauge consumer interest and sentiment toward the new product.
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- Results:
- - Discovered peak consumption times and popular flavor preferences based on historical data.
- - Leveraged competitor sell-out data to fine-tune pricing and promotions for a competitive edge.
- - Aligned marketing efforts with peak consumption periods to maximize customer engagement.
- - The new energy drink variant achieved a successful launch with higher-than-expected sales and positive customer feedback.
