Client:
Snack Manufacturer with a wide range of snack products.
- Challenge:
- The client wanted to optimize their SKU portfolio and product mix to maximize revenue and streamline production.
-
- Solution:
- The snack manufacturer used CODA IQ to analyze EPOS data and competitor sell-out data across different store locations. They evaluated sales performance, seasonality, and customer preferences for each SKU.
-
- Results:
- - Identified underperforming SKUs and phased them out, freeing up resources for more profitable products.
- - Analyzed customer buying behavior and preferences to create tailored product bundles and promotions.
- - Introduced new flavors and variants based on competitor sell-out data and market trends.
- - The optimized product mix led to increased sales revenue and reduced operational costs.
