Client:
FMCG Manufacturer with a large sales team.
- Challenge:
- The client aimed to improve the efficiency and productivity of their field sales team by optimizing route planning, tracking, and performance analysis.
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- Solution:
- The FMCG manufacturer implemented CODA Move to enable real-time tracking and analytics of their sales team. The app allowed field sales representatives to document their visits, capture images, and optimize their routes based on store locations. Key metrics such as the number of store visits, frequency of visits, and time spent per store were tracked and analyzed.
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- Results:
- - Sales representatives optimized their routes, reducing travel time and increasing the number of store visits.
- - Managers gained insights into daily visit trends, enabling them to make data-driven decisions.
- - Non-visited store lists helped identify missed opportunities and prioritize follow-ups.
- - The app's image capturing feature allowed for documentation of in-store displays and promotional activities.
- - Overall, the FMCG manufacturer experienced improved sales team efficiency and better customer engagement.
