Client:
Retail Chain operating multiple stores.
- Challenge:
- The client wanted to monitor and enhance the performance of their retail stores by tracking the activities of their field sales team and analyzing visit data.
-
- Solution:
- The retail chain implemented CODA Move to enable real-time tracking of field sales representatives and gather data on store visits. The app's features, including daily visit trends, time spent per store, and route maps, were used to analyze store performance.
-
- Results:
- - Managers gained visibility into the number of store visits and the time spent at each location.
- - Daily visit trends helped identify peak hours and optimize staffing.
- - The app's route map feature allowed for effective route planning and reduced travel inefficiencies.
- - Retailers covered and non-visited store lists were used to track visit completion rates.
- - With data-driven insights, the retail chain improved store-level performance, leading to increased sales and customer satisfaction.
-
- These case studies highlight how CODA Move, the field sales mobile app, can be utilized to enhance efficiency, optimize routes, track store visits, and analyze performance within the FMCG, distribution, and retail industries. The app's real-time tracking and analytics capabilities offer valuable insights for better decision-making and improved business outcomes.
